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More MQs, better MQs?
To most people these days, the name Gartner is immediately associated with one particular form of research – the Magic Quadrant, or MQ. That familiar two-by-two matrix has become synonymous with the...
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Situation Critical (Capabilities)? Prepare for the Worst
It’s 2015, and Gartner is planning to publish more than 150 different Magic Quadrants this year, including 20 brand new assessments. Some of these will involve new regional coverage (four new...
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Standing Firm in the Two-Way Street
Who are these Gartner, Forrester and IDC analysts? Are they highly-trained, highly expert, all-knowing gurus? Are they all flawlessly well informed? Do they have some mythic, heroic power? To hear...
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What’s our dot doing right down there?
Whether you like it or not, inclusion and coverage within a Gartner Magic Quadrant (or, to a lesser extent, a Forrester Wave) can be hugely important to your business. As one client told me recently...
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Get in synch with the Magic Quadrant cycle
Preparing for your analyst assessment is like preparing to win a new customer. When you’re approaching a sales prospect, you start by thinking about the company’s buying cycle, as it relates to your...
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